About Campaign Custom Fields

If you want to associate information with campaigns in Oracle CRM On Demand Marketing, beyond what the standard program fields provide, you can create custom fields. Newly created program custom fields have corresponding pregenerated smart tags assigned. This feature enables you to include smart tags for custom fields in templates for email invitations and inbound landing pages, Web forms and Thank You and returning-user Web pages. You enter the information once in the campaign header when creating a new campaign. Then you are able to use the information in multiple ways. For example, depending on your corporate structure and sales channels you might create:

• Corporate division

• Sales channel

• Channel partner

• Fiscal year

To create custom campaign fields, see Creating Campaign Custom Fields.