Managing Campaigns

This chapter covers campaigns and programs. It includes the following topics:

• About Campaigns

• About Campaign Fields

• About Campaign Custom Fields

• About Campaign Status

• Creating Campaigns

• Creating Static Campaigns

• Working with Campaign Automation

• About Adaptive Campaigns

• Creating Workflow Campaigns

• Associating Campaign Budgets

• Working with the All Campaigns List

• Displaying and Editing Campaigns

• Deleting a Campaign

• Moving Campaigns

• About Programs

• Program Fields

• About Custom Fields for Programs

• Selecting Program Types

• Creating a Program Header

• About the Import Offline Registrations Program

• Creating Program Components

• Associating Lists with a Program

• Associating Offers

• Adding Outbound Email Invitations

• Associating Registrations

• Configuring Advanced Registration Options

• Configuring Postregistration Emails

• Configuring Postregistration Followup

• Associating Call Scripts

• About Program Status

• Testing a Program

• Launching Static Programs

• Launching Automated Programs

• Displaying Program History

• Displaying the Email Execution Report

• Displaying the Lead Funnel Report

• Searching for Programs

• Editing Programs

• Deleting Programs

• Copying Programs

• Moving Programs