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Oracle® CRM On Demand Marketing
Release 5.4.10
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Creating Workflow Campaigns

Dynamic workflow campaigns are a type of automated campaign for simple nurture paths. You can diagram the proposed campaign flow using a WYSIWYG editor, drag-and-drop functionality, and diagramming tools.

Process of Creating a Workflow Campaign Manually

To create an workflow campaign manually, perform the following tasks:

  1. Creating Campaigns

  2. Associating Lists with Workflow Campaigns

  3. Designing Workflows

  4. Creating Automation Schedules for Workflow Campaigns