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Oracle® CRM On Demand Marketing
Release 5.4.10
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Displaying the Lead Funnel Report

After the campaign and program launch, you can check the Lead Funnel Report to display statistics on the invitations sent, how many were delivered, the clickthrough rate, and the number of registrations. The Lead Funnel Report also takes into account the result of inbound filters and lead scoring rules. It also shows how many registrations were disqualified by these rules. The Lead Funnel Report is available for individual programs from the campaign details screen and also from the Reports tab under operational reports in the Registration category.

To display the Lead Funnel Report