Launching Automated Programs

When a program that is part of an automated (adaptive or workflow) campaign has been thoroughly tested, it is ready to launch. A program can be launched days or weeks before its first outbound email execution date.

Oracle CRM On Demand Marketing automation jobs run on predefined schedules. A predefined schedule makes sure that Oracle CRM On Demand Marketing frequently checks to see if additional contact records have been added to the database, which meet the eligibility criteria for all automated campaigns. It also checks to see if there are outbound email programs ready to be sent. This check is based on the automation rules and timing defined during campaign creation. Because Oracle CRM On Demand Marketing does this preprocessing regularly, it is ready to send automated programs at any time.

About Email Quotas

The number of emails that your organization can send is limited. Your organization purchases a specific amount, called your email quota. Before each job is launched, Oracle CRM On Demand Marketing checks to make sure that the job will not exceed your email quota. Test emails do not count against your quota. You can use the Available Volume Report to see what your email quota is and how much of it is remaining. For more information, see Available Usage Volume Report. When you approach your email quota, a warning message appears in the left panel letting you know if you are at 70%, 80%, 90% of your email quota or have exceeded your email quota.

Because automated programs launch successive programs without direct user involvement, the launch job might fail if it exceeds your email quota. If you see a warning in the left panel that you have exceeded your email quota, check the job status to see if any automated launches have failed.

To launch an automated program

Click Launch Program from the Program Details screen.

A Launch Confirmation window appears requesting confirmation of the launch.
Confirm by clicking Launch Now or cancel the launch.

Postlaunch Reporting for Automated Programs

Email execution statistics for programs that have outbound email configured might not be available immediately after a launch. If the program execution is scheduled in the future, its statistics are not available until after the program launch executes. Allow at least 4 hours from the time the launch is passed to the email execution vendor to the time that results are made available. This delay represents the time necessary for the email vendor to process the job and report results to Oracle CRM On Demand Marketing.

Email Execution Report for Automated Programs

When email execution statistics have been reported to Oracle CRM On Demand Marketing following program execution, results are available in the Email Execution Report. Similar information is also available by running the Email Statistics operational report.

To display the Email Execution Report

From the Program Details screen click the linked words In Progress in the Outbound Email Invitations section of the Program.