Selecting Program Types

When creating a new program you are prompted to choose the type of program. Selecting the option that best matches your program objective enables the Program Creation wizard to guide you through the necessary configuration steps for the program type selected. The wizard guides you to configure only the components that you need to accomplish your objective.

To select a program type using the Program Creation Wizard

1. Select one of the following program types:

   • Only Send Emails. For example, a newsletter or product announcements.

   • Send Emails and Capture Registrations. For example, Webinar, events, white paper, display or download offer.

   • Only Capture Registrations. For example, contact us Web form, demonstration request, online banner advertisement with a display or download offer.

   • Import Offline Registration. For example, a program used only to associate registrations captured outside Oracle CRM On Demand Marketing.

2. Select any additional options that you want to configure:

   • Specify Offer

   • Specify Qualification Script

   If later in the program configuration process you decide that you want to add additional components, the previous options are available. Return to the completed Program Header screen, and choose the additional options from the Configuration Options section.

3. Click Next.