Creating a Program Header

The information required to complete a program varies depending on the type of campaign the program belongs to.

To create a program header

1. Navigate to Campaigns, Program, and then click New Program.

2. Complete the Program Type screen, and click Next.

   For information on completing the Program Type screen, see Selecting Program Types.

3. On the Program Header tab, complete the fields.

   The following table lists some of the Program Header fields:

   Field	Description
   Program Code	This field is automatically populated. The data is based on the program name.
   Campaign Name	This field is automatically populated when you create a program from within a campaign.
   Program Type	Use this field to enable sorting and reporting by program type.
   Medium Description	This field can be listed in the More Options section.
   Long Description	This field can be listed in the More Options section.

   
   

4. When you have completed entering the program header information, click the plus (+) sign to expand the More Options section of the Program Header screen.

5. Complete the additional optional fields.

   Field	Description
   Eligible for Microsites	If this flag is set, it enables the program to be associated with a topic or microsite.
   Program Business Value	This option is for adaptive campaigns only.
   Allow Multiple Registrations	This option accommodates forms, such as Contact Us or Update Your Profile, when you want to permit the same contact to submit the form multiple times. This option is for programs that do not already specify a registration configuration option.

   
   

6. When you have completed the necessary fields on the Program Header screen, you have two options through which you can proceed with program configuration:

   • Click Next to save the Program Header and move to the first configuration step guided by the wizard.

   • Click Save to save the Program Header and display the Program Details screen.

     You can configure the necessary program components from the Program Details screen in whatever order you choose.