Creating Static Campaigns

As with all objects in Oracle CRM On Demand Marketing, each campaign must have a unique name and code. When you enter a campaign name, Oracle CRM On Demand Marketing creates a corresponding campaign code. Use the Campaign Description field to describe the campaign objectives, audience, subject matter, and timing, to let other users on your team learn about your campaign. For more information, see Creating Campaigns.

To create a static campaign

1. Enter the Header information, and click Save.

   The campaign start and end dates are optional. The Campaign details screen appears.

2. Configure the components for the campaign.

3. Add one or more programs.

   For more information, see About Programs.

4. (Optional) Add the campaign finance details.

   For more information, see Associating Campaign Budgets.