Oracle® CRM On Demand Marketing Release 5.4.10 |
|
Previous |
Next |
Home > User Guide > Managing Campaigns > About Campaigns
A campaign is an organized series of individual marketing activities created to communicate with a specific target audience to generate demand for products and solutions, entice attendance to marketing events and raise awareness and interest in your organization's solutions. Oracle CRM On Demand Marketing refers to individual marketing activities as programs within an umbrella or parent campaign. Multiple programs and different types of programs can be included in one campaign. For example, one campaign for a particular product or industry solution might include downloadable white papers, a Webinar series, a new product announcement, a newsletter, online banner advertisements, trade show invitations and even direct mail. All these activities are trackable within Oracle CRM On Demand Marketing enabling marketers to analyze campaign and activity effectiveness, response rates, and other useful metrics.
The following table describes the types of campaigns available.