Program Fields

The following table lists the fields available when creating or editing programs.

Field Name	Field Description
Campaign Name	The campaign to which the program belongs.
Program Name	A unique name for the program.
Program Code	A unique identifier for the program. By default, the name of the program is copied into the Program Code field. Spaces are replaced with an underscore (_). Campaign and program names can contain spaces. However, campaign codes and program codes cannot.
Program Type	Type of program, such as a white paper, Webinar, newsletter. Program types can be defined in the Admin module under the Campaign Management section.
Start Date	The start date of the program must be within the date range configured for the parent campaign.
End Date	The end date of the program. The End Date must be greater than the Start Date. All programs within a campaign must have start and end dates within the date range defined for the parent campaign.
Program Status	The status of a program. During configuration the status is Planning. When the program is launched the program status changes to In Progress. If edits are made to a program after launch (for example, adding repeat invitations) the program status changes to Re-Planning. In Re-Planning mode when you have completed your changes, click Apply Changes to relaunch the program. For more information, see About Program Status.
Business Value	This field applies only to adaptive campaigns and dynamic workflow campaigns. The program business value indicates the defined value of each program within a campaign and determines the order in which programs are sent to qualified target prospects.
Eligible for Microsites	If this flag is set, it enables the program to be associated with a topic or microsite.
Descriptions	Description of the program. There are three description fields: Short, Medium, and Long Descriptions.
Custom Fields	Customers have the ability to define custom fields for programs.