Campaign Summary Report

This report displays the operational metrics for campaign attributes including cost, target quantity, response rate, and lead-conversion rate. The following table provides information on the columns and their meanings.

Column Name	Description
Estimated Budget	This is the sum of the budget values of all line items.
Actual Cost	This is the sum of the actual cost values of all line items.
Target Quantity	The count of the targeted contacts. This is aggregated at the campaign level.
Visitors	The click-through (visited) count for the campaign. This is aggregated at the campaign level.
Registered	The registered count. This is aggregated at the campaign level.
Attended	The attended count. This is aggregated at the campaign level.
Downloaded	The offer downloaded count. This is aggregated at the campaign level.
Total Rejected	The count of registrations that were filtered due to rejection rules. This is aggregated at the campaign level.
Total Cleansed	The count of registrations that were filtered due to suppresion rules. This is aggregated at the campaign level.
Total Score A	The count of prospects with a Score Grade of A. This is aggregated at the campaign level.
Total Score B	The count of prospects with a Score Grade of B. This is aggregated at the campaign level.
Total Score C	The count of prospects with a Score Grade of C. This is aggregated at the campaign level.
Total Score D	The count of prospects with a Score Grade of D. This is aggregated at the campaign level.
Total Score E	The count of prospects with a Score Grade of E. This is aggregated at the campaign level.