Program Summary Report

This report displays operational metrics for programs including cost, target quantity, response rate, and lead-conversion rate. The following table provides information on the columns and their meanings.

Column Name	Description
Estimated Budget	This is the sum of the budget values of all line items.
Actual Cost	This is the sum of the actual cost values of all line items.
Final Drop Quantity	This is the program production list count. This is aggregated at the program level.
Target Quantity	The count of the targeted contacts. This is aggregated at the program level.
Visitors	The click-through (visited) count for the campaign. This is aggregated at the program level.
Registered	The registered count. This is aggregated at the program level.
Attended	The attended count. This is aggregated at the program level.
Downloaded	The offer downloaded count. This is aggregated at the program level.
Total Rejected	The count of registrations that were filtered due to rejection rules. This is aggregated at the program level.
Total Cleansed	The count of registrations that were filtered due to suppression rules. This is aggregated at the program level.
Total Score A	The count of prospects with a Score Grade of A. This is aggregated at the program level.
Total Score B	The count of prospects with a Score Grade of B. This is aggregated at the program level.
Total Score C	The count of prospects with a Score Grade of C. This is aggregated at the program level.
Total Score D	The count of prospects with a Score Grade of D. This is aggregated at the program level.