About Offer Fields

Business-to-business offer types, such as white papers, case studies, even events, can be created in the form of a single-click download. Offer attribute tags, such as Offer Name, Offer Description and so on, might not display properly on a Thank You program or open a Returning User page if the offer fulfillment type is not configured correctly. The following table describes the offer fields.

Field	Description
Offer Name	Unique name for the offer.
Offer Code	Unique code for the offer. By default, the name of the offer is copied into the Offer Code field with spaces replaced with underscores (_).
Offer Type	A mandatory field. The offer types are created during the setup. For more information, see Configuring Offer Types.
Large Graphic URL	If you are offering a document or publication, provide a URL link to show the document name (and optional cover) on the Web page. To use a file from the hosting library, click the library icon.
Small Graphic URL	In the Email Invitation (sent to the contact to download the offer), on the Registration Form, or in a catalog, provide a URL for a small thumbnail picture of the offer that can be displayed on a microsite Web page. To use a file from the hosting library, click the library icon.
Offer Content	If the offer is a white paper or another document offered in electronic form for downloading, then the offer content can either be referenced to its hosted location on the Web, or it can be uploaded to Oracle CRM On Demand Marketing. To use a file from the hosting library, see To use a file from the hosting library.
Short Description	The description of the offer. It can have a maximum of 2000 characters. The short description can be brief promotional text to generate interest.
Long Description	This is the description of the offer. It can have a maximum of 4000 characters. It can provide a more in-depth description, including what the prospect can expect to learn. It can be used to entice the target audience to register for and download an offer.

The following procedure describes how to access the hosting library.

To use a file from the hosting library

• To use a file from the hosting library, click the library icon.