Working with Offers

Offers are incentives extended to target contacts to encourage them to respond to a marketing program or activity. An offer can be one of the following:

A white paper or case study available for download
A Webinar or seminar on a topic that is relevant to the contact
A subscription to a newsletter or other publication
A set of incentives or gifts used to attract attendance at events, such as a company booth at a trade show or a company-sponsored seminar

You must ensure that offers remain relevant, time appropriate, and hold value for the target audience so that the offer encourages prospects to respond and provide information about themselves in exchange.

This topic contains the following information:

About Offer Fields
About Offer Statuses
Creating Offers
Searching for Offers
Editing Offers
Deleting Offers
Displaying Programs Using an Offer
Displaying Offer Last Modified by Date and User
Working with Templates
Creating Templates
Searching for Templates
Editing Templates
Deleting Templates