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Home > User Guide > Working with Contacts and L... > About Contact Attributes
| Oracle® CRM On Demand Marketing Release 5.4.10 |
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Home > User Guide > Working with Contacts and L... > About Contact Attributes
An attribute is a piece of information collected from a prospect to build a contact profile. A profile of a specific contact consists of data for one or more attributes. Examples of contact attributes include:
Size of company
Budget
Product interest
Registration date
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