About Attribute Categories

The following table describes the attribute categories available in Oracle CRM On Demand Marketing.

Attribute Category	Description
Demographic attributes	These are standard attributes that describe a contact, such as name, address, company name, job title, and phone numbers. Demographic attributes are predefined in Oracle CRM On Demand Marketing.
Insight attributes	These attributes provide more detailed information describing a contact, including areas of interest, budget, purchase period, and so on. These attributes are configured in the Attribute module under the Contacts tab.
Oracle CRM On Demand Lead	Lead attributes in Oracle CRM On Demand are made available in Oracle CRM On Demand Marketing under this category.
Oracle CRM On Demand Contact	Contact attributes in Oracle CRM On Demand are made available in Oracle CRM On Demand Marketing under this category.