About Target Lists

A list (also known as a target list) is a set of contacts that you target for marketing programs. Lists are compiled by establishing target criteria that are based on contact attributes. Inclusion lists are target lists for adaptive and dynamic workflow campaigns. Depending on the type of campaign, a list might come from different sources, such as a rented or purchased list from a third-party vendor, a list imported from event attendees, a house list downloaded from the contacts already available in the contact database, or a combination of all these sources.