List Types

The following table describes the types of lists available in Oracle CRM On Demand Marketing.

List Type	Description
Production List	The production list includes the complete list of contacts that receive the outbound email invitation when a program launches.
Seed List	The seed list is a set of employees or internal contacts who receive the outbound email invitation at the same time that production list contacts receive it. Seed lists typically include marketing team members, managers, and sales representatives who want to receive the same information that prospects receive.
Test List	The test list is a set of contacts who receive outbound email invitations during the test program launch of email campaigns. Several team members (including the campaign owner) can test the end-to-end flow of the program before launching the program to prospects.
Inclusion List	The inclusion list is a target list for automated (adaptive and dynamic workflow) campaigns. Inclusion lists can be made up of multiple target lists. Automated campaigns can have inclusion lists for the entire campaign and more specific production lists at the program level.
Exclusion List	Exclusion lists are optional and can contain criteria to identify any contacts to be excluded from the production list. They might include contacts who have opted out or who have known invalid email addresses.
External list	The external list is a set of contacts acquired from an outside list vendor. The list count is stored in Oracle CRM On Demand Marketing for the purpose of calculating response rates.