List Modes

The following table describes the list modes available in Oracle CRM On Demand Marketing.

List Mode	Description
Static List for a Regular or Static Campaign and Program	Target lists for static campaigns and programs are automatically set to static list mode. Campaign owners can choose the list mode for both inclusion and exclusion lists associated with adaptive and workflow automated campaigns. If the list mode is Static, Oracle CRM On Demand Marketing takes a snapshot of the contacts who meet the list filter and condition criteria at the time of the program launch, then this is the list of contacts who receive the outbound email message. If the list is created well before the intended program launch, the list owner must manually refresh the list count before launch to make sure the total count meets expectations. New contacts entered into the contact database either through a registration form, manual contact creation, or contact import might qualify to be included in the list between the time the list was created and the time that the program launches.
Static List for an Automated Campaign	For both types of automated campaigns (adaptive and workflow), the campaign owner can include existing contacts in the database, or only contacts who meet the inclusion list criteria after the campaign launches. Both inclusion lists and exclusion lists for automated campaigns can be either Static or Dynamic. A static list is used to include existing contacts only. A dynamic list is used to include only future contacts. Both types of lists can be associated with a single automated campaign. To associate a static list with an automated campaign, create the list in the usual manner, and make sure that the list mode is set to Static before the campaign launches. For more information, see Associating Lists with Workflow Campaigns.
Dynamic List for an Automated Campaign	For both types of automated campaigns (adaptive and workflow), the campaign owner can include the existing contacts in the database or only contacts who meet the inclusion list criteria after the campaign launches. Both inclusion lists and exclusion lists for automated campaigns can be either Static or Dynamic. A dynamic list is used to include only contacts who meet the list filter and condition criteria after the automated campaign launches. To associate a dynamic list with an automated program, create the list in the usual manner and ensure that the list mode is set to Dynamic before the campaign launches. Dynamic lists and static lists can both be associated with a single automated campaign.
Static or Dynamic Exclusion Lists for Automated Campaigns	Either a static or dynamic exclusion list or both can be associated with an automated campaign (adaptive or workflow). A static exclusion list filters only those existing contacts who would otherwise be eligible for the campaign. The filter is based on a known characteristic. For example, if you have a static inclusion list associated but want to exclude all contacts from a certain account (ABC Company), create a static exclusion list to capture and filter all existing contacts from ABC Company. However, to also exclude all contacts who become eligible from ABC Company in the future, a dynamic exclusion list that filters contacts from that account excludes both existing and future contacts.