A merchandiser can create a rule in Merchandising that specifies a URL to redirect to if the search query contains certain terms. For example, if a certain product is highly anticipated but has not yet been released, the merchandiser may want to create a redirection rule specifying that if a site visitor searches for this product, the site should display a page where the visitor can sign up to be notified when the product is available. If this redirection rule is executed, the results returned by Search are not displayed.

The search form handlers have an redirectEnabled property that specifies whether the form handler should check the search results for a redirect URL. If this property is set to true, the form handler examines the search results for a redirect URL, and if it finds one, displays the page specified by that URL. If this property is set to false, the form handler ignores any redirect URL and displays the results returned by Search. The redirectEnabled property is set to false by default in the Merchandising Search Testing environment, but is set to true by default otherwise.