For the purposes of managing your company’s relationship with its site visitors, it is useful to be able to track what happens as a result of the elements within a scenario. For example, if you set up a scenario that sends a promotional e-mail to new members offering them a discount on a product, it is helpful to keep a record of the members to whom the e-mail is sent. Information such as this can help you monitor the success of your promotions, and it also allows you to provide better customer service.
For more information, see the ATG Personalization Guide for Business Users, Creating Scenarios and the ATG Personalization Programming Guide.
