The name of a database outline member.
If the name contains special characters (see MaxL Syntax Notes), it must be enclosed in single quotation marks.
name (see MaxL Syntax Notes)
Jan
'New York'
If MEMBER-NAME is part of MEMBER-EXPRESSION and MEMBER-NAME begins with a number or contains special characters (see MaxL Syntax Notes), enclose MEMBER-NAME in double quotation marks and enclose MEMBER-EXPRESSION in single quotation marks.