Conversion Rate

The percentage of site visits in which sales occurred

The trend sparkline shows this percentage for each date in the period set by the period ending date and the number of trailing days.

The following calculation rows show the percentage for the week before the period ending date, the week before that, and the percent change between those two weeks.

Gross Revenue per Visit

The currency value of the items sold divided by the number of site visits. See information about the way gross revenue is calculated in Gross Revenue.

The trend sparkline shows the average value of sales for each date in the period set by the period ending date and the number of trailing days.

The following calculation rows show the average value of sales for the week before the period ending date, the week before that, and the percent change between those two weeks.

Discounts per Visit

The value of promotional discounts that were applied to orders divided by the number of site visits

The trend sparkline shows the average value of promotional discounts sales per visit for each date in the period set by the period ending date and the number of trailing days.

The following calculation rows show the average value of sales per visit for the week before the period ending date, the week before that, and the percent change between those two weeks.