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About Loyalty Profiles in Siebel Communications

The Siebel industry solution for communications and media contains a Loyalty Profile. The Loyalty Profile view contains scores generated by a third-party predictive modeling application pertaining to customer accounts. These scores help predict customer churn, project customer lifetime value, estimate financial risk, and identify upsell and cross-sell opportunities.

The Loyalty Profile view also contains key data used as input to a predictive modeling application. Some data, while residing in the Loyalty Profile view, is not generated from within the Siebel applications. A marketing administrator can develop loyalty and retention campaigns by using these predictive scores.