Table 2.	Siebel Business Applications for Key Business Issues
    |  | Siebel Business Applications Solutions | 
    | Account management | 
Management of accounts through multilevel account hierarchies based on complex account relationships
Management of account and customer information through profiles
 | 
    | Agreement management | 
Automated production of agreements from accepted quotes
Coordination of pricing information
Assignment of standard terms, conditions, and features
Tracking to make sure that agreements and service entitlements are fulfilled
 | 
    | Analytics | 
Encapsulation of best practices across Siebel Business Applications
Self-service access to intelligence across business applications
Proactive intelligence for trade funds, trade promotion evaluation, sales performance, and retail execution
Use of existing enterprise data sources
 | 
    | Audit trail | 
Creation of a history of all the changes that were made to various kinds of information 
Record of who accessed an item, the operation performed, when it was performed, and how the value was changed
Security maintenance, examination of the history for a record, and modification documentation for future analysis and record keeping
 | 
    | Billing management | 
Integration with back-office billing systems
Query and display of billing information
Management of payment information, payment plans, bill adjustments, and bill profiles
 | 
    | Brand management | 
Management of brands through account distribution lists and personalization attributes
Dynamic matching of accounts and products to make sure that accounts get the appropriate products
 | 
    | Call center optimization | 
Single desktop to manage multiple types of customer interactions
Computer telephony integration (CTI) to connect callers with the most qualified agent
Integrated Web and Interactive Voice Response (IVR) self-service functionality 
 | 
    | Credit management | 
Integration with a back-office credit system
Management of credit alerts
Notification of customers who are delinquent in payments
 | 
    | Customer acquisition | 
Analytical tools for segmenting prospects and developing targeted campaigns
Campaign management tools for developing and executing multichannel campaigns 
Prebuilt performance analysis tools
Call scripting, which delivers messages that use proactive selling and retention techniques during customer contacts
Intelligent territory assignment, lead scoring, and routing
 | 
    | Customer and partner applications | 
eService, which allows your customers to create and track their trouble tickets and service requests and to search for answers to frequently asked questions (FAQs) through the Internet
eSales, which allows your customers to browse though your company's products and services, customize them, and purchase them through the Internet 
 | 
    | Customer retention | 
Comprehensive customer profile that is shared throughout the enterprise
Sales tools that increase sales effectiveness and maximize time spent building relationships
Tools for marketing analysis, campaign development, and execution
 | 
    | Equipment and infrastructure | 
Management of physical assets available at a customer site
Tracking of equipment sales to accounts
Management of meters and assets
 | 
    | Fraud management | 
Integration with a back-office fraud management system
Management of fraud alerts
Definition of relevant thresholds for customer fraud profiles
Classification of customer accounts to indicate the likelihood of fraud
Management of customer accounts that are late in settlement or delinquent
 | 
    | Information analysis and marketing | 
Analysis of customer information and measurement of campaign results with marketing analytics
Creation and execution of targeted marketing campaigns
Internet marketing with Siebel Marketing: integrated email campaigns, customized Web offers, personalized Web pages, Internet newsletters, and Internet surveys
 | 
    | Order configuration and management | 
Automated generation of quotes and sales orders with Siebel Configurator
Tracking of relationships between sales, sales orders, and work orders
Definition of process rules and automatic escalation of open sales orders
Use of product parameters in generating sales orders
Provisioning of sales orders through work orders
Incorporation of complex attributes such as style, color, size, and multiple ship-to destinations
 | 
    | Pricing management | 
Set of tools for defining pricing adjustments and the conditions under which they are applied
Engine that evaluates condition statements and determines the pricing adjustments to apply
Testing area that allows assessment of the pricing adjustments
Integration with end-user interfaces such as Quotes, Orders, Siebel eSales, and Siebel Configurator
 | 
    | Service request management | 
Single platform for logging, assigning, managing, and resolving customer problems
Online solutions search capability
Proactive customer notifications through email, pager, fax, and Internet
Automatic escalation of overdue service requests
 | 
    | Third-party and legacy integration | 
Prebuilt COM interfaces to leading Operating System Software (OSS) and Enterprise Resource Planning (ERP) applications
Integration mapping tools for cross-application process integration
Bidirectional data exchange and synchronization provided by Siebel Enterprise Integration Manager (EIM)
Credit verification and address validation
Maintenance of billing accounts through an external billing system
 | 
    | Up-selling and cross-selling | 
Scripting engine that identifies up-sell and cross-sell opportunities with every customer contact
Building of complex assortment plans to provide an atmosphere of suggestive selling
 |