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Scenario for Deploying Oracle Customer Hub (UCM)

This topic describes how Oracle Customer Hub (UCM) might be deployed by a financial institution. You might use Oracle Customer Hub (UCM) differently, depending on your business model.

• Deploying Oracle Customer Hub (UCM)
• Deploying Oracle Customer Hub (UCM) Using Oracle Application Integration Architecture

Deploying Oracle Customer Hub (UCM)

A large, successful financial institution has evolved into a national enterprise with offices and business units in several locations across the country. Its core banking systems include client deposits, loans, and mortgages. It also offers credit card services and an investment banking service. Through mergers and acquisitions, the financial institution is also involved with the insurance industry, providing life, home, and car policies for its clients.

Existing Implementation

With this large number of business ventures and offices, the financial institution found itself using a myriad of applications for individual business units. Even in the same business units, different departments (Human Resources departments and Accounting departments, for example) use different back-office systems, which included multiple front-office applications and multiple middle-tier systems, and various applications that stored subsets of customer information. Client, partner, and product information is spread across multiple IT systems. A large percentage of the IT budget for this institution is spent on maintenance and integration of these applications. However, removing or expanding the functionality of these legacy systems is difficult and costly.

The solution is to continue to use Oracle Customer Hub (UCM) as a key component in the synchronization of customer-profile information across customer-related applications, including back-office applications.

In this scenario, Oracle Customer Hub (UCM) operates as a stand-alone application in an application network. Oracle Customer Hub (UCM) stores, synchronizes, and reconciles customer data for the financial organization. See Figure 7 for an example of this deployment.

Figure 7. Oracle Customer Hub (UCM) Stand-Alone Deployment Scenario

Deploying Oracle Customer Hub (UCM) Using Oracle Application Integration Architecture

The deployment of Oracle Customer Hub (UCM) Applications uses several prebuilt connectors along with the full Siebel Enterprise Application Integration module functionality to integrate and consolidate customer information across back-office systems. For more information about this deployment, see Oracle Customer Hub (UCM) Prebuilt Business Services.

Oracle Master Data Management Applications use Oracle Application Integration Architecture framework to synchronize account, contact, prospect, and household data across disparate systems. Each application on Oracle Application Integration Architecture can act as a source of new and updated customer information and can also receive new and updated information from other applications.

Oracle Application Integration Architecture can also synchronize customer information between Oracle Customer Hub (UCM) and Siebel Business Applications (including previous versions). The current Oracle Application Integration Architecture business processes are used primarily for scenarios in which multiple applications store a copy of the customer profile and require Oracle Customer Hub (UCM) to act as the primary registrar to determine the validity of the new and updated customer information. The multiple applications can include Siebel Business Applications, back-office systems, and legacy applications.

Oracle Application Integration Architecture provides a reusable integration solution with Oracle Customer Hub.

In this scenario, shown in Figure 8, Oracle Customer Hub (UCM) operates as a stand-alone application as in Figure 7 but is deployed with Oracle Application Integration Architecture Server.

Figure 8. Oracle Customer Hub (UCM) Deployment Scenario with Oracle Application Integration Architecture Server