Oracle Customer Hub (UCM) Master Data Management Reference > Overview of Oracle Master Data Management Applications >

About Oracle Master Data Management Applications Modules

Oracle Master Data Management Applications include the base module, Oracle Customer Hub (UCM), and the following additional modules comprising various subsets of enterprise-wide customer related data:

• Oracle Customer Hub (UCM)
• Oracle Activity Hub
• Oracle Marketing Hub
• Oracle Sales Hub
• Oracle Service Hub
• Oracle Field Service Hub
• Oracle Automotive Captive Finance Customer Hub
• Oracle Case Hub
• Oracle Life Sciences Customer Hub
• Privacy Management Policy Hub

Oracle Customer Hub (UCM)

Oracle Customer Hub (UCM) is configured to store a clean and unified profile for enterprise customers, partners, and prospects. Traditional customer data, such as accounts, contacts, households, partners, prospects, and agent data is included as well as customer relationship information, address information, and asset information. Oracle Customer Hub (UCM) interacts within an enterprise architecture by integrating with key back-office systems to act as the master record for the customer-specific subset of an organization's data.

Oracle Customer Hub (UCM) is based on the Siebel party data model. This model uses a single-party entity to represent organizations, positions, user lists, contacts, and employees and is implemented with Siebel extension tables. Each record of the party data model table can have complex hierarchical relationships with other parties.

Oracle Activity Hub

Oracle Activity Hub module is an application extension to Oracle Customer Hub (UCM) that stores additional customer information. This extension creates an extended profiling view of an organization's customers. The key entities included with this module are activities, assets, notes, agreements, entitlements, billing accounts, demographic information, business profiles, customer preferences, credit profiles, activities history, and analytical and segmentation information.

Oracle Marketing Hub

Oracle Marketing Hub module is an application extension to Oracle Customer Hub (UCM) that stores an organization's marketing information. This extension creates a central storage location for marketing efforts across an organization's multiple channels and disparate systems. The key entities included with this module are campaigns, offers, and responses.

Oracle Sales Hub

Oracle Sales Hub module is an application extension to Oracle Customer Hub (UCM) that stores an organization's sales information. This extension creates a central storage location for sales efforts across an organization's multiple channels and disparate systems. The key entities included with this module are opportunities, opportunity products, competitors, decision issues, quotes, and orders.

Oracle Service Hub

Oracle Service Hub module is an application extension to Oracle Customer Hub (UCM) that stores an organization's service information. This extension creates a central storage location for service efforts across an organization's multiple channels and disparate systems. The key entities included with this module are: service requests, solutions, and account and policy details.

Oracle Field Service Hub

Oracle Field Service Hub module is an application extension to Oracle Customer Hub (UCM) that stores an organization's field service information. This extension creates a central storage location for field service efforts across an organization's multiple channels and disparate systems. The key entities included with this module are: field service activities, service agreements, asset management, invoices, inventory, repair, scheduling, and preventive maintenance.

Oracle Automotive Captive Finance Customer Hub

Oracle Automotive Captive Finance Customer Hub is a bundle of Oracle Customer Hub (UCM) products that together provide a customer hub solution for the automotive captive finance industry. For more information, see Oracle Automotive Captive Finance Customer Hub.

Oracle Case Hub

Oracle Case Hub is a bundle of Oracle Customer Hub (UCM) products that together provide a customer-hub solution where case management is the primary focus of the solution. For more information, see Oracle Case Hub.

Oracle Life Sciences Customer Hub

Oracle Life Sciences Customer Hub is a bundle of Oracle Customer Hub (UCM) products that together provide a customer-hub solution for the life sciences industry. For more information, see Oracle Life Sciences Customer Hub.

Privacy Management Policy Hub

The Privacy Management Policy Hub module is an application extension to Oracle Customer Hub (UCM) that creates a central storage location for privacy rules. For more information, see Configuring Oracle Customer Hub (UCM) Privacy Management.

Oracle Higher Education Constituent Hub

Oracle Higher Education Constituent Hub module provides for the needs of higher-education institutions, by maintaining a single source record of biographical and demographic data collected from many different legacy systems. For more information, see Configuring Oracle Higher Education Constituent Hub.