Contact

Consumer Link

Unique key used for Contact in third-party enrichment vendors.

First Name

First Name of Person.

Middle Name

Middle Name of Person.

Last Name

Last Name of Person.

Name Suffix

Name Suffix of Person.

JOB TITLE

Job Title of Person.

GENDER

Gender of Person.

Personal Address

Address Link

Unique key used for the addresses in third-party enrichment vendors.

Delivery Point Barcode

Postal delivery point barcode.

Carrier Route Code

A numeric and alpha code that enables mailers to sort mailing in carrier casing sequence order. The eLOT code sorts carrier route coded address records based on the carrier's line of travel. Address lists must be sorted using the eLOT code to receive any carrier route level discounts, except for walk sequence discounts.

Personal Address (continued)

Postal Address Flags

Internal footnote flags set by the AddressAbility.

(AA)/DPV process. Footnotes are displayed as character codes in the form of Yes or No. These flags appear in the field positions listed as follows:

• 01. AA match at ZIP Code level.
• 02. AA match at Carrier Route Code level.
• 03. AA match at ZIP plus 4 level; ZIP plus 4 applied.
• 04. AA match at ZIP plus 4 level; ZIP plus 4 not applied (Undeliverable).
• 05. LOT default match.
• 06. DPV record match.
• 07-08. Not used.
• 09. No match; no potentials.
• 10. No match; primary number missing.
• 11. No match; out of range.
• 12. No match; multimatch.
• 13. No match, due to match in early-warning system.
• 14. Internal use only.
• 15. LACSLink match; DPV no match.

Personal Address (continued)

Postal Address Flags (continued)

• 16. Not used.
• 17. AA match; DPV no match; ZIP plus 4 dropped.
• 18-24. Not used.
• 25. ZIP Code match, verified at street number level.
• 26. ZIP Code match, verified at street level only.
• 27. ZIP Code match verified at town level.
• 28. ZIP plus 4 match made for the address only.
• 29. ZIP plus 4 match made for the address and secondary (firm) name.
• 30. Spellcheck match made.
• 31. ZIP plus 4 default match; missing primary number.
• 32. ZIP plus 4 default match; missing secondary number.
• 33. Rural Route default match.
• 34. Rural Route exact match.
• 35. High Rise default match.
• 36. High Rise exact match.
• 37. Unique ZIP Code match.
• 38. ZIP Code move match.
• 39. Not used.
• 40. DPV commercial mail receiving agency (CMRA) match.
• 41. Invalid ZIP Code and city identified.
• 42. ZIP Code and city conflict.
• 43. ZIP code is invalid. The city is valid.
• 44. ZIP Code changed or corrected.
• 45. City changed or corrected.
• 46. State code changed or corrected.

Personal Address (cont.)

Postal Address Flags (cont.)

• 47. City and state combination is invalid for ZIP Code.
• 48. Not used.
• 49. Primary number changed or corrected.
• 50. Predirectional changed or corrected.
• 51. Street changed or corrected.
• 52. Suffix changed or corrected.
• 53. Postdirectional changed or corrected.
• 54. Unit designator changed or corrected.
• 55. Secondary number changed or corrected.
• 56. Not used.
• 57. State blank or invalid.
• 58. SCF (Sectional Center Facility) blank or invalid.
• 59. Invalid state or SCF combination.
• 60. ZIP Code blank or invalid.
• 61. Invalid city/ZIP Code combination.
• 62. SuiteLink attempted; matched. Suitelink allows the USPS to append a missing suite number to a company's address.
• 63. SuiteLink attempted; no match.
• 64. Not used.

DSF Delivery Type

None.

DSF Seasonal Indicator

None.

Large Prison Flag

The Zip Code file of all prisons. So if the record matches the prison suppression file the client might want to suppress records that would enter into the prison because of the high probability of fraud.

Personal Address (cont.)

Acxiom Opt Out Inaccurate Record Flag

When this flag is checked propriatary data sources are invoked. When individuals indicate a desire to receieve offers a value of Highly Sensitive is assigned. It can also indicate that the individual has threatened litigation if additional offers are received.

NCOA Link New Move Effective Date

NCOALink Move Effective Date (YYYYMM).

NCOALink Move Effective Date (YYYYMM).

UCM Contact Privacy

Overall Suppression Flag

This field can be used as a single look-up rather than having to look up all fields. It might apply to this business component.

DMA Mail Flag

Direct Marketing Association's email source file for the privacy option preference in email communications.

DMA Phone Flag

Direct Marketing Association's email source file to the privacy option preference in phone communications

SAG Phone Flag

Refers to all State Attorneys General (SAG). Includes all Do Not Call files from each state combined.

DMA Email Flag

Direct Marketing Association's email file. Its email suppression file. Clients must pass prospecting records to this file prior to running email campaigns.

Acxiom Opt Out Highly Sensitive Flag

The Acxiom Opt-Out Highly Sensitive File is an Acxiom Suppression file that contains names and addresses that are considered highly sensitive. This data includes minors, people who have had their identity stolen, and irate consumers.

Acxiom Opt Out Deceased Flag

Internal Acxiom Consumer-at-Business Opt-out File. The client chooses not to send email to people who are deceased.

Deceased Data Flag

Different data source of the deceased file. Clients want to stop sending marketing information to individuals who are deceased.

UCM Contact Privacy (cont.)

Acxiom Opt Out Cons At Bus Flag

The client might want to suppress consumer records at an address. For example, customers provide their marketing address as their home address. However, they requested the product to be shipped to their business address. This field allows customers to suppress the consumer at a business address. For example, you can remove duplicate offers or send information to a preferred address.

Bankruptcy Data Flag

The customer is involved in bankruptcy proceedings. Therefore, the client will be cautious in setting spending limits, extending offers, and so on.

Tax Lien Judgment Flag

Tax Lien and Judgment File. Indicates that the customer has a tax lien on his or her property. Therefore, the client will not want to extend additional offers or credit to the customer.

FTC Do Not Call Flag

Different data sources for the Do Not Call suppression. Prospect phone numbers must be matched against this file prior to performing telemarketing exercises.

Wireless Flag

Direct Marketing Association's wireless phone preference file. Legislation forbids telemarketing to cell phones. This flag must be set prior to telemarketing activities.

Household

Household Link

Unique key used for a household in third-party enrichment vendors.

Home Owner/Renter

Indicates if a household is owner occupied or renter occupied.

Length Of Residence

Indicates the total time a household has lived at the current address. Specified in ranges.

1st Individual Age

Indicates the age of the first individual listed in the household.

Adults in Household

Indicates the number of adults in the household. An adult is anyone 18 years old or older living in a household.

Household (cont.)

1st Individual Education

Indicates the education of the first individual in listed in the household.

Personicx LifeStage Groups

Personicx is a household-level segmentation method that places each U.S. household into one of 70 segments. The segments are based on specific consumer and demographic characteristics.