Siebel Innovation Pack 2015: Fields for Details About Promotional Tactics

Table 14 shows the fields for details about promotional tactics in high-level promotions, the levels of the corporate promotion hierarchy, and the levels of the account promotion hierarchy. These levels include corporate promotions, account promotions, promoted categories, and promoted products.

Table 14. Fields for Details About Promotional Tactics
Field	Comments
Display Type	The type of advertisement inside of a retail outlet.
Display Tactics	The location of an advertisement inside of a retail outlet.
Display Size	The general physical size of an advertisement inside of a retail outlet.
Other Media Tactics	The type of advertisement outside of a retail outlet.
Ad Location	The media prominence of an advertisement outside of a retail outlet.
Ad Size	The specific physical size of an advertisement outside of a retail outlet.
TPR Type	The type of temporary price reduction—for example, TPR (Temporary Price Reduction), BOGO (Buy One Get One), and EDLP/EDLC (Every Day Low Price/Every Day Low Cost).
TPR Size	The method for calculating the temporary price reduction.
TPR Amount	The dollar amount applicable to the temporary price reduction.
TPR %	The percentage discount applicable to the temporary price reduction. This field is calculated as follows: 1 minus (Promoted Price divided by Non-Promoted Price). The non-promoted price is not the same as the suggested retail price.
Catalog Tactics	The location and size in the retailer's catalog in which the product is being promoted. Sample values include Front Page, Back Page, and Inside Page. It can also be concatenated with size, such as Front Page Large, Front Page Small, Back Page Large, and so on.
Display Note	A free-form text field that can be used to store a promotional display set-up or audit notes for the retail execution team.
Display Details	The additional comments that can be included to describe the display tactics being used to support the promotion. This is generally used for promotion verification purposes during retail execution. This can include specific locations of the display or secondary supporting displays that are set up in addition to the primary display.
Other Tactics	For describing any other promotional tactics that are used but do not fall into any of the other categories.
Multi Buy Qty	The minimum buy quantity required to receive special pricing.
Field Priority	For sales representatives to sell-in, merchandise, or audit a promotion at the retail outlet level.

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