This chapter describes the process flows for Oracle's Siebel Marketing. These process flows allow you to automate, design, and target marketing campaigns and programs. This chapter includes the following topics:

• About Campaigns
• Roadmap for Executing Stand-Alone Campaigns from Start to Finish
• Roadmap for Executing Marketing Programs from Start to Finish

NOTE:  The procedures in this guide assume that if you are using Siebel Open UI, you do not use left-hand navigation. However, you can set up left-hand navigation if you choose. For information about implementing left-hand navigation, see Siebel Fundamentals for Siebel Open UI.