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Roadmap for Executing Stand-Alone Campaigns from Start to Finish

This topic outlines the roadmap for executing a stand-alone campaign. For information about executing a marketing program (multistage campaigns), see Roadmap for Executing Marketing Programs from Start to Finish.

To execute a stand-alone campaign, complete the following tasks:

1. Create one or more target lists or target segments.

   See Managing Lists or Oracle Marketing Segmentation Guide.

2. Create offers and offer treatments.

   See Creating and Using Offers and Treatments.

3. Create a campaign.

   See Planning and Designing Marketing Campaigns.

4. Load the campaign.

   See Loading Campaigns.

5. (Optional) Set up distribution waves.

   See Setting Up Waves for Campaign Loads.

6. Launch the campaign.

   See Launching Programs and Campaigns.