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About the Named Blocks Personalization Element

Table 12 shows a list of Named Blocks personalization element components.

NOTE:  The string comparison is case sensitive.

The following is a simple example of the use of a Named Blocks personalization element:

<P>The temperature of your favorite drink is $(InsertBlock "[Field: Favorite Drink]").</P>
$(DefineBlock "Coffee")
<B>hot</B>
$(EndBlock)

$(DefineBlock "Iced Tea")
<B>cold</B>
$(EndBlock)

$(DefineBlock "Water")
<B>cool</B>
$(EndBlock)

In this example, the merge field named Favorite Drink is the value Coffee. After the merge fields are populated, the following sentence appears:

The temperature of your favorite drink is hot.

The HTML source reads:

<P>The temperature of your favorite drink is <B>hot</B>.</P>

If there is no match for an Insert Block component match string, then the Insert Block component is not replaced by any text or HTML. After the Email Marketing Server resolves all matches, the remaining Named Block personalization element components are removed (including their trailing line breaks and any text or HTML between Define Blocks and End Blocks).

NOTE:  The Define Block and End Block components can be placed within the HTML HEADER tags. This placement can make the email treatment more readable.