The screenshot below shows the entire experience that was created.
The branch near the top of the experience shows that half the visitors to the site will be directed along the Free Shipping connection, and half will be directed along the Regular Shipping connector. Those who are directed along the Free Shipping connection will see targeted content on the home page, and will be awarded free shipping. Those who are directed along the Regular Shipping connector will not see any changes from the regular site. (Note that they may qualify for other experiences that may modify what they experience on the site, but this experience will not modify anything for them.)