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Siebel Marketing Installation and Administration Guide > Designing Marketing Campaign Load Formats > About Marketing Integration Objects >
About the Marketing Lead Integration Object
The Marketing Lead integration object provides field mappings to typical lead-related information from external data sources. The Mktg Prog Lead Dedup integration object defines the information that is exchanged between the external data source and Siebel Marketing, using EAI technology. Table 13 describes the integration components for the Lead integration object.
Table 13. Marketing Lead Integration Component Description
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Lead |
Defines all the primary attributes of the entity lead. User Key: Id |
Lead Organization |
Defines the Organization attributes associated with the lead. User Key: Organization Id |
Lead Position |
Defines attributes of Position associated with the lead. User Key: Position Id |
Lead Product |
Defines attributes of Products associated with the lead. User Key: Product Id |
NOTE: During lead creation, the user keys in each integration component determine if a record already exists in the component (for the given values) and if the record is unique.
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