Oracle CRM On Demand for Partner Relationship Management Configuration Guide > Managing Partner Relationships >

About Managing Partner Programs

Partner programs are designed by the brand owner company to help manage the life cycle of partners, from recruiting and segmenting partners to supporting funding programs, and to encourage the registration of deals. A partner program describes the requirements and benefits for partners when they are members of the partner program. Partner program records allow you to manage different types and levels of partner programs and to administer partner program memberships. For more information about the fields on the Partner Program page, see Oracle CRM On Demand Online Help.