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Analytics > Designing an Analysis > Getting Started with Analytics Reports > Selecting Subject Areas > Personalized Content Delivery Real-Time Reporting Subject Area

Personalized Content Delivery Real-Time Reporting Subject Area

Availability

This subject area is available only in Oracle CRM On Demand Life Sciences Edition.

Business Purpose

This subject area provides the information required by various roles in a pharmaceutical organization to better understand physicians, refine content, and deliver the right message to the right person at the right time. For example, a marketing manager can analyze detailing trends, collateral performance, and responses from various segments. With this information, the manager can revise collateral or segment the customer base again, and then target customers accordingly. A sales manager can analyze the detailing trends, looking for good and bad performers in a territory, and so coach the team, as needed.

Relationship Type

Simple

Optimized Custom Fields for V3 Analytics only

This subject area has custom fields that are optimized to reduce the query time when they are used in filters. Optimized custom fields are in folders where the name ends with Optimized Custom Fields or Optimized Custom Metrics, such as Account Optimized Custom Fields and Opportunity Optimized Custom Metrics. Numeric custom fields, such as those with a type of CUR, INT, or NUM, are available as metrics in the optimized custom metrics folder, if the record type is the driving object in a specific subject area. For example, the Account record type is the driving object in the Account History subject area.

The following record types have optimized custom fields and metrics coverage in Oracle CRM On Demand and one or more of these record types might be present as dimensions or facts in this subject area:

Dimensions

This subject area has the following dimensions:

• Account
• Activity
• Contact
• Message Response
• Messaging Plan
• Messaging Plan Item
• Product

Optimized Filtering Fields

This subject area has fields that are optimized for reducing the query time when they are used in filters. Optimized fields end with the words Code or UTC. For example, the Account dimension has an Account Type field. There is also an Account Type Code field, which is the optimized version of the Account Type field. Similarly, there is an Indexed Date UTC field, which is the optimized version of the Indexed Date field. Using the optimized field in the filter generates faster queries. This method is faster than using the standard field. For information on using optimized filtering fields, see Using Optimized Filtering Fields. The following dimensions in this subject area have optimized filtering fields:

• Account
• Activity
• Contact

Metrics

The complete list of metrics for this subject area is as follows:

• Account Metrics
  • Number (#) of Accounts
• Activity Metrics
  • Number (#) of Accounts with Activities
  • Number (#) of Activities
  • Number (#) of Closed Activities
  • Number (#) of Open Activities
• Contact Metrics
  • Contact Custom Metrics
    • Average (Avg) Indexed Currency
    • Average (Avg) Indexed Number
    • Indexed Currency
    • Indexed Number
  • Number (#) of Contacts
• Message Response Metrics
  • Messaging Response Custom Metrics
    • Average (Avg) Indexed Currency
    • Indexed Currency
    • Average (Avg) Indexed Number
    • Indexed Number
  • Number (#) of Messaging Responses
  • Average (Avg) Sequence Number
• Messaging Plan Item Metrics
  • Messaging Plan Item Custom Metrics
    • Average (Avg) Indexed Currency
    • Indexed Currency
    • Average (Avg) Indexed Number
    • Indexed Number
  • Number (#) of Messaging Plan Items
  • Average (Avg) Sequence Number
• Messaging Plan Metrics
  • Messaging Plan Custom Metrics
    • Average (Avg) Indexed Currency
    • Indexed Currency
    • Average (Avg) Indexed Number
    • Indexed Number
  • Number (#) of Messaging Plans

Usage Notes

The Activity dimension includes a Book hierarchy, which enables you to analyze metrics and related attributes at any level.