Table 15. Fields for Details About Promotional Tactics
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Display Type |
The type of advertisement inside of a retail outlet. |
Display Tactics |
The location of an advertisement inside of a retail outlet. |
Display Size |
The general physical size of an advertisement inside of a retail outlet. |
Other Media Tactics |
The type of advertisement outside of a retail outlet. |
Ad Location |
The media prominence of an advertisement outside of a retail outlet. |
Ad Size |
The specific physical size of an advertisement outside of a retail outlet. |
TPR Type |
The type of temporary price reduction—for example, TPR (Temporary Price Reduction), BOGO (Buy One Get One), and EDLP/EDLC (Every Day Low Price/Every Day Low Cost). |
TPR Size |
The method for calculating the temporary price reduction. |
TPR Amount |
The dollar amount applicable to the temporary price reduction. |
TPR % |
The percentage discount applicable to the temporary price reduction. This field is calculated as follows: 1 minus (Promoted Price divided by Non-Promoted Price). The non-promoted price is not the same as the suggested retail price. |
Catalog Tactics |
The location and size in the retailer's catalog in which the product is being promoted. Sample values include Front Page, Back Page, and Inside Page. It can also be concatenated with size, such as Front Page Large, Front Page Small, Back Page Large, and so on. |
Display Note |
A free-form text field that can be used to store a promotional display set-up or audit notes for the retail execution team. |
Display Details |
The additional comments that can be included to describe the display tactics being used to support the promotion. This is generally used for promotion verification purposes during retail execution. This can include specific locations of the display or secondary supporting displays that are set up in addition to the primary display. |
Other Tactics |
For describing any other promotional tactics that are used but do not fall into any of the other categories. |
Multi Buy Qty |
The minimum buy quantity required to receive special pricing. |
Field Priority |
For sales representatives to sell-in, merchandise, or audit a promotion at the retail outlet level. |