Siebel Loyalty Administration Guide > Setting Up Siebel Loyalty Promotions > Loyalty Promotion Examples >
Example of Creating a Social Rewards Promotion
A social rewards promotion is one type of action-based bonus promotion. A social rewards promotion rewards members for actions they perform on social networks, for example, when a member performs Like, Share, or Tweet actions about a product, promotion or brand, they are rewarded 100 social reward points. When creating promotions that reward customers for social actions, two options are available:
- You can create the actions that are to be rewarded as products, for example you can create a product named Like or Tweet. You can then associate the product to the promotion. In this case, the member is rewarded for all their social actions of a particular type (Likes, or Tweets), regardless of the item the action refers to.
- Alternatively, you can create a promotion that rewards members who Like or Tweet about a specific product. In this case, the promotion can be associated with a specific product, and the action specified for the promotion is Like or Tweet. This is the option implemented in this example.
This example shows how to create a promotion for an airline Loyalty program that rewards members who perform Tweet, Like, or Share actions on social networks for an Early Bird flight product. The example in this topic assumes that you have already set up a loyalty program, and that the Early Bird flight product exists in your database, and has been made available to Siebel Loyalty. The Early Bird flight product must have a part number that is equal to Social Reward. For more information about defining Loyalty products, see Defining Loyalty Products, Price Lists, and Catalogs. Creating the Promotion Record
As the first step, you must create a promotion record for the social rewards promotion. To create the promotion record
- Navigate to the Loyalty Promotions Administration screen.
- Add a new Promotion record, and complete the necessary fields. Some fields are shown in the following table.
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|
Name |
Social Rewards |
Always Apply |
Yes |
Apply To |
Accrual - Product |
Specifying the Product for the Promotion
Now, you must associate this promotion with the Early Bird product. To specify the product for this promotion
- Click the Promotion Number (#) field.
- Click the Products view tab.
- Add a new Product record, and complete the necessary fields. Some fields are shown in the following table.
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|
Name |
Early Bird |
Part Number (#) |
Social Reward |
Creating the Promotion-Specific Attribute
Create a transaction attribute to track social actions performed by members. On the Loyalty Program Administration screen, click the Program Level Attributes tab, then the Transaction Attributes view tab. To create the promotion-specific attribute
- On the Loyalty Program Administration screen, click the Program Level Attributes tab, then the Transaction Attributes view tab.
- Add a new record, and complete the necessary fields. Some fields are shown in the following table.
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|
Name |
Social Action Type |
Active |
Y |
Field |
Social Action Type |
Read Only |
Yes |
Data Type |
String |
Pick List |
LOY Social Action Type Picklist |
Creating a Rule for the Social Rewards Promotion
Next, you must create a rule for the social rewards promotion that gives members bonus points when they perform a Like or Tweet action or check-in their location. To create a rule that gives customers a bonus for social actions
- Click the Rules view tab.
- In the Rules list, add a new record and complete the necessary fields. Some fields are shown in the following table.
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|
Name |
Check whether action is Like |
Apply To |
Transactions |
- Click the rule's Name field hyperlink.
- In the Criteria list, add a new record, and complete the necessary fields shown in the following table.
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|
Sequence |
1 |
Name |
Check Reward Type is Like |
Type of Comparison |
Compare to Values |
- In the Compare to Values Detail form, click New then complete the necessary fields shown in the following table.
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|
Object |
Transaction |
Attribute |
Social Action Type |
Condition |
Equals |
- In the Values list on the Compare to Values Detail form, enter the value shown in the following table.
- Click the Actions view tab.
- Add a new Action record, and complete the necessary fields in the Action list and Detail form, shown in the following table.
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|
Sequence |
1 |
Name |
Assign Bonus Points |
Type |
Assign Points |
Point Type |
Regular |
Value |
100 |
- Click the Actions view tab.
- Add a new Action record, and complete the necessary fields in the Action list and Detail form, shown in the following table.
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|
Sequence |
2 |
Name |
Issue Voucher |
Type |
Assign Voucher |
Voucher |
500 Miles Domestic Upgrade |
Quantity |
1 |
- Click the Rules view tab.
- Create a second rule for the promotion in the Rules list, and complete the necessary fields. Some fields are shown in the following table.
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|
Sequence |
2 |
Name |
Check whether action is Tweet |
Apply to |
Transaction |
- Click the rule's Name field hyperlink.
- In the Criteria list, add a new record, and complete the necessary fields shown in the following table.
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|
Sequence |
1 |
Name |
Check Reward Type is Tweet |
Type of Comparison |
Compare to Values |
- In the Compare to Values Detail form, click New then complete the necessary fields shown in the following table.
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|
Object |
Transaction |
Attribute |
Social Action Type |
Condition |
Equals |
- In the Values list on the Compare to Values Detail form, add the value shown in the following table.
- Click the Actions view tab.
- Add a new Action record, and complete the necessary fields in the Action list and Detail form, shown in the following table.
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|
Sequence |
1 |
Name |
Assign Bonus Points |
Type |
Assign Points |
Point Type |
Regular |
Value |
100 |
- Click the Actions view tab.
- Add a new Action record, and complete the necessary fields in the Action list and Detail form, shown in the following table.
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|
Sequence |
2 |
Name |
Issue Voucher |
Type |
Assign Voucher |
Voucher |
500 Miles Domestic Upgrade |
Quantity |
1 |
- Create a third rule for the promotion in the Rules list, and complete the necessary fields. Some fields are shown in the following table.
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|
Sequence |
3 |
Name |
Check whether action is Share |
Apply to |
Transactions |
- Click the rule's Name field hyperlink.
- In the Criteria list, add a new record, and complete the necessary fields shown in the following table.
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|
Sequence |
1 |
Name |
Check Reward Type is Share |
Type of Comparison |
Compare to Values |
- In the Compare to Values Detail form, click New then complete the necessary fields shown in the following table.
|
|
Object |
Transaction |
Attribute |
Social Action Type |
Condition |
Equals |
- In the Values list on the Compare to Values Detail form, add the value shown in the following table.
- Click the Actions view tab.
- Add a new Action record, and complete the necessary fields in the Action list and Detail form, shown in the following table.
|
|
Sequence |
1 |
Name |
Assign Bonus Points |
Type |
Assign Points |
Point Type |
Regular |
Value |
100 |
- Click the Actions view tab.
- Add a new Action record, and complete the necessary fields in the Action list and Detail form, shown in the following table.
|
|
Sequence |
2 |
Name |
Issue Voucher |
Type |
Assign Voucher |
Voucher |
500 Miles Domestic Upgrade |
Quantity |
1 |
Activating the Promotion
Now that you have set up this promotion, you can activate it. To activate the promotion
- In the thread bar, click Promotion: Social Rewards.
- In the Promotion form, click Activate.
The promotion is active during the period between the start date and the end date you specified.
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