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Siebel Loyalty Administration Guide > Setting Up Siebel Loyalty Promotions > Theme-Based PromotionsTheme-based promotions allow you to create promotions that apply for only a limited time after the customer enrolls in the promotion. They can be used to offer rewards that encourage customers to buy products in a specific product line or to buy products in a theme-based assortment. A member can enroll again after the time limit of the initial enrollment has expired. Scenarios for Theme-Based PromotionsThe following scenarios show how promotions rewarding purchases by day and time might be used. You might use them differently, depending on your business model:
In both of these scenarios, customers will be making purchases of themed products for a limited time after enrollment. People need to buy infant supplies or maternity clothing for only a year or less. They enroll in the promotion when this need arises, and they are eligible for the promotion for only a limited time after enrolling. The theme-based promotion encourages customers to make more of those purchases soon and to make those purchases from this seller. Creating Theme-Based PromotionsCreate theme-based promotions in the same way you create other promotions, using the following fields:
For information about creating promotions, see Process of Creating Loyalty Promotions. |
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