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Siebel Marketing Installation and Administration Guide > Designing Marketing Campaign Load Formats > About Marketing Integration Objects > About the Marketing Lead Integration ObjectThe Marketing Lead integration object provides field mappings to typical lead-related information from external data sources. The Mktg Prog Lead Dedup integration object defines the information that is exchanged between the external data source and Siebel Marketing, using EAI technology. Table 12 describes the integration components for the Lead integration object.
NOTE: During lead creation, the user keys in each integration component determine if a record already exists in the component (for the given values) and if the record is unique. |
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