Oracle Commerce Experiments is a webpage testing tool available through Oracle Commerce Cloud that enables an organization to configure and conduct experiments to provide them with information that they can use to optimize their website.
You can create experiments to generate statistics that show whether changing elements on a webpage affects visitor’s behavior when they view the webpage. You can change one or more elements on the webpage, and Oracle Experiments tracks the visitor’s behavior and produces results showing how the webpage design and content affected their behavior based on goals that you configure.
Using Experiments you can create an experiment, configure the variant content on the webpage, define the goals to track, control the targeted audience for the experiment, schedule the experiment to run for a specified period of time, and then view the results of any completed or currently running experiments.
Examples of experiments that you could run include experiments to answer the following questions;
Which promotional banner works best for each department?
If the product page highlights free delivery, are customers more likely to add the product to their basket?
Will customers use search more frequently if the search box is bigger?
Does displaying a permanent “Chat” button result in more customer contact than displaying an invitation to open a chat after a set period of inactivity?
The path to creating an experiment is as follows:
Designate a control page: Select a layout or webpage to serve as a control for the experiment.
Create the variant content: Alter elements of the control page and save these changes to create a variant for the experiment. You can save up to five variants for each experiment.
Define the target participants: Decide what percentage of the experiment participants are shown the control content and the variant content, and whether to include visitors in the experiment based either on what layout is currently applied or on information held in their URL.
Configure the goals: Define the events that are tracked by the experiment. For example, you may wish to track how many people click on a particular button or link, or how many navigate to a particular page after viewing the content displayed by the experiment.
Create the schedule: Provide instructions for when the experiment should start and end.
View the results: Review the results of an experiment as it is in progress or when it has completed.
Detailed instructions on how to use the functionality within the application can be found in the Manage experiments section of this document.
