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Sales > Contacts > Managing Contacts > Sending Marketing Emails Using Oracle Eloqua Engage

Sending Marketing Emails Using Oracle Eloqua Engage

As a sales representative, you can send marketing emails to your customer contacts and leads, both individually or in lists, using Oracle Eloqua Marketing Cloud Service and its add-on product, Oracle Eloqua Engage. Because the email is sent through Oracle Eloqua Engage, you can track the email and use it in lead scoring and qualification, and to see whether the recipient has opened the email. For information on Oracle Eloqua Engage, see the Oracle Eloqua Marketing Cloud Service Web site.

NOTE: Your company must purchase the required licenses to use Oracle Eloqua Marketing Cloud Service and Oracle Eloqua Engage. Oracle Eloqua Marketing Cloud Service and Oracle Eloqua Engage are both separately licensed products from Oracle CRM On Demand.

Oracle CRM On Demand does not send any email addresses to Oracle Eloqua Engage for any contact or lead that has the Never Email check box selected on the Contact or Lead Detail page. Any new contact or lead that you create in Oracle CRM On Demand can receive a marketing email from Oracle Eloqua Engage after it is synchronized with Oracle Eloqua Marketing Cloud Service. Oracle Eloqua Engage respects any opt-out settings that you have applied for the contact or lead, such as unsubscribing a contact from receiving marketing emails or similar communications. The contact or lead receives email communications only if you have cleared the Never Email setting in Oracle CRM On Demand and that contact or lead has opted in or subscribed to email communications as recorded in Oracle Eloqua Marketing Cloud Service.

Limitations on the Number of Emails You Can Send From a List

There are limits to the number of emails that you can send at one time. When Oracle CRM On Demand sends emails from a list, the number of emails that it sends is limited to the number of records displayed on the current page you are viewing in Oracle CRM On Demand. If your list is set to display 25 rows but there are 100 records in the entire list, then when you click Send Email via Engage, Oracle CRM On Demand sends 25 records as that is what is displayed on the current page. In addition, browsers limit the length of the parameter that Oracle CRM On Demand can pass to Oracle Eloqua Engage in the URL to 2048 characters. If the list of addresses in the URL contains exceeds 2048 characters, you receive an error message asking you to reduce the number of records in the list. For the Microsoft Internet Explorer browser, the total URL length is limited to 2000 characters. Assuming an average email length of 25 characters, it is recommended that you send no more than 40 emails at one time to avoid these browser limitations. As a best practice, send a maximum of 25 emails at one time from a list.

Before you begin. Your user role must include the Oracle Eloqua Marketing Cloud Service Integration privilege. If this privilege is not enabled for your role, then contact Oracle CRM On Demand Customer Care. In addition, your administrator must configure the email delivery as described in Configuring Email Delivery Using Oracle Eloqua Engage. You must also have your sign in credentials such as Company, Username, and Password set up for Oracle Eloqua Engage.

To send marketing emails using Oracle Eloqua Engage

1. Navigate to a Contact Detail, Contact List, Lead Detail, or Lead List page.
2. At the top of the Detail or List page, click Send Email via Engage.

   If you select the Never Email check box on a Contact or Lead Detail page, then when you click Send Email via Engage from the Detail page, you receive a message that the Never Email field is selected and that the contact or lead will not receive the email. If you click Send Email via Engage from a List page, then you receive this message only if all the records in the Contact List or Lead List have the Never Email check box selected.

   If you have not populated the Email field on a Contact or Lead Detail page, then when you click Send Email via Engage from the Detail page, you receive a warning message that the Email field must be populated to continue. If you click Send Email via Engage from a List page, then Oracle CRM On Demand sends only the records in the Contact List or Lead List that have the Email field set to Oracle Eloqua Engage.

3. In the sign in screen for Oracle Eloqua Engage, enter your credentials, and click Sign In

   TIP: Click Remember me to avoid entering your credentials each time you access Oracle Eloqua Engage.

4. Select the template name for your marketing email from the Select template window.

   Oracle Eloqua Engage inserts the email addresses for the contacts or leads that have the Email field populated in Oracle CRM On Demand into the To: field of the email.

5. Review the content of the email in the Engage window, and personalize its content as required.
6. To send the email, click Send in the Engage window.

Related Topics

See the following topics for related information about marketing emails:

• Configuring Email Delivery Using Oracle Eloqua Engage
• Oracle Eloqua Marketing Cloud Service Web site