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Oracle CRM On Demand Web Services and Integration with Oracle CRM On Demand

The Web Services On Demand API allows companies to build programs to integrate with Oracle CRM On Demand. Some common examples of client integrations include the following:

• Integrations of CRM and back-office applications. You can retrieve real-time sales, marketing, and service information from Oracle CRM On Demand and use it in financial and other back-office applications. For example, you can retrieve information about recently closed opportunities through the Web services interface and insert this information into an order entry system that has a Web services user interface. In addition, you can store information from back-office applications in Oracle CRM On Demand for instant access by users, visible in custom fields on any Oracle CRM On Demand page.
• Web-based portal applications. You can create customized Web-based applications using Active Server Pages (ASPs), Java Server Pages (JSPs), or similar Web technology that accesses Oracle CRM On Demand through the Web services interface. For example, an Oracle CRM On Demand customer can deploy a customized Web form on its corporate Web site, allowing visitors to enter requests for more information. The application creates new lead records in Oracle CRM On Demand for these requests through the Web services interface. Another Web page can allow visitors to browse through solutions to common problems stored in Oracle CRM On Demand and retrieved in real time through the Web services interface.
• Custom add-on modules. Customers can also extend Oracle CRM On Demand functionality. For example, a company can create a custom add-on module to streamline its unique quote creation process, or a company can create additional utilities to perform mass data cleanup operations. These modules access data in Oracle CRM On Demand directly through the Web services interface. Oracle CRM On Demand administrators and users can run these modules while concurrently accessing the Oracle CRM On Demand user interface.