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Siebel Dealer Administration Guide > Overview of Siebel Dealer > Sales, Service, and Marketing with Siebel DealerSeveral chapters of Siebel Partner Relationship Management Administration Guide describe possible scenarios that illustrate ways the brand owner and partner company might use Siebel Partner Relationship Management to manage sales, service, marketing, and partner commerce. The scenarios are meant to illustrate many possible uses of Siebel Partner Relationship Management. Many of these scenarios do not apply to the automotive industry. Siebel Dealer is typically used by manufacturers in the following ways to manage sales, service, and marketing:
In addition, Siebel Dealer has a number of features that allow dealers to manage their own sales and their own marketing campaigns. For information about how Siebel Dealer is used for sales, see Managing Sales (Dealer). For information about how Siebel Dealer is used for marketing campaigns, see Managing Marketing Campaigns (Dealer). |
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