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Siebel Life Sciences Guide > Planning Calls > Call Planning Features Specific to the Japanese Pharmaceutical MarketThe Japanese pharmaceutical market has some unique characteristics concerning patient safety as stipulated by government regulations. These market characteristics dictate how sales representatives engage with physicians and hospitals in their territories and how they plan future calls. For example, pharmaceutical companies must provide safety information about a product to a physician. Additionally, after a new product is released, sales representatives are required to meet with physicians at pre-determined intervals to gather information about any anomalous effects the product may be having on the patients. NOTE: Features specific to the Accounts Contacts in the Japanese pharmaceutical market are not covered in this section. For information about Accounts Contacts features specific to the Japanese market, see About Japanese Pharmaceutical Market Features. The following Siebel Life Sciences features address the distinctive traits of the Japanese pharmaceutical market:
Visit Timeline During the PMS PeriodAs stipulated by Japanese government regulation, sales representatives from pharmaceutical companies must visit hospitals at preset intervals for six months after a drug is launched. These visits must occur every two weeks for the first two months after a hospital purchases the drug, and monthly thereafter for a total period of six months after the launch date of the drug. For example, Drug XYZ is launched on February 1, 2009. The PMS period will also begin on February 1, 2009. The PMS period will end for Drug XYZ six months after its release: on August 1, 2009. Hospital 1 buys Drug XYZ on February 1, 2009. This means that they will have the maximum amount of PMS visits from the pharmaceutical company. There will be a total of eight visits that will occur approximately on the following dates:
Hospital 2 buys Drug XYZ on April 1, 2009. As a result, there will be a total of six PMS visits that will occur approximately on the following dates: Hospital 4 buys Drug XYZ on July 15, 2009. As a result, there will be a total of one PMS visit that will occur approximately on the following date: NOTE: Once six months have elapsed after the launch date, there are no more PMS calls. |
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