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Siebel Loyalty Administration Guide > Setting Up Siebel Loyalty Promotions > Types of Loyalty Promotions >
About Base Promotions
Base Promotions can be used to simplify the setup of other promotions. You set up the base promotion to calculate the base points, and then set up other accrual promotions or redemption promotions which are applied on top of the base promotion. A program can have only one active base accrual promotion among promotions that are not promotion designer enabled. For promotions that are promotion designer enabled, there is no restriction on number of possible active base promotions of type Accrual or Redemption. Base promotions can calculate points based on transaction attributes, member attributes, promotion attributes and so on. Examples are shown in Table 11.
Table 11. Base Point Examples
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Retail |
Amount spent |
Airline |
Distance between airports. See Defining the Distance Between Two Airports. |
Hotel |
Nights stayed |
Other |
You can use any partner and product level attributes in promotion criteria. You can create custom program attributes and methods. For example, you could define a promotion to give a bonus to senior citizens, and use a custom attribute to calculate the member's age. |
You can set up other promotions to:
- Apply bonuses and incentives on top of base points earned by members
- Assign the points to members.
- Calculate total pricing for redemptions.
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