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Landing Site Deployment Methods

Surveys can be deployed for end users in the following mechanisms:

• Email Clickthrough to Survey. The marketer embeds the survey URL as a trackable URL in the email content. When sending the email, the clickthrough URL to the survey is appended with basic information that identifies the customer. When the end user receives the email and clicks the survey URL, the survey landing page or first page of the survey is displayed. The survey page will parse the URL to log which customer has started taking the survey.
• Web Ad. Clicking the Web banner ad prompts the user for an action. The clickthrough URL links to the survey URL. The Web Survey Daemon (WSD) can parse the HTTP string to store any embedded information for the survey, such as source IP address and Web treatment ID (of the banner ad).
• Keyword Search. End users can search for keywords on a major search engine. The search results show links to Web sites, including links to landing pages that corporations have created to direct traffic to their site. When the end user clicks the landing site link, the users are navigated to the landing site. The survey application can parse the HTTP string to store any embedded information for the survey, such as source IP address and Web treatment ID (of the search ad).
• Authenticated Visitor on corporate Page. In this case, the logged in user's user ID is passed to the landing site as a parameter.