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Workflows for Siebel In-Memory Next Best Action

Siebel In-Memory Next Best Action architecture is open, extensible, and configurable. Organizations can use the default workflows that are provided with the product, and they can also configure workflows to customize the functionality according to their needs.

Siebel In-Memory Next Best Action provides the following default workflows:

• RTD Advisor Workflow. This workflow makes an Advisor call to Oracle Real-Time Decisions.
• RTD Informant Workflow. This workflow makes an Informant call to Oracle Real-Time Decisions.
• RTD Interaction Workflow. This workflow makes an end-to-end interaction call (both an Informant call and an Advisor call) to Oracle Real-Time Decisions.
• RTD Process Response Action. This workflow updates the responses in the Recommendation History screen within the Siebel application, informs Oracle Real-Time Decisions about the responses, and performs any predefined actions for the selected responses.

You can configure these workflows to fetch additional information before calling Oracle Real-Time Decisions. You can also modify these workflows and publish them as business services so that the application will call those instead of calling the default Web services. For more information about how to configure workflows, see Siebel Business Process Framework: Workflow Guide on the Siebel Bookshelf.

NOTE:  The Siebel Bookshelf is available on Oracle Technology Network (http://www.oracle.com/technetwork/indexes/documentation/index.html) and Oracle Software Delivery Cloud. It might also be installed locally on your intranet or on a network location.

Siebel In-Memory Next Best Action enables organizations to retrieve data from external sources that are not available within a Web site or mobile application or within Siebel Business Applications.

Siebel In-Memory Next Best Action can fetch the following kinds of data from Siebel applications or from an external, third-party application:

• Credit scores. For example, if a financial institution needs to obtain information about a customer's credit-worthiness, then Siebel In-Memory Next Best Action can obtain this information from a third-party credit-reporting agency.
• Billing information. For example, Siebel In-Memory Next Best Action can obtain information about a customer's current balance.
• Order status. When the order management information is not available within the Siebel application, Siebel In-Memory Next Best Action can retrieve information about a customer's order.
• Customer status or the lifetime score. Siebel In-Memory Next Best Action can fetch information from a third-party application about a customer's status or about their lifetime score.