Oracle Hospitality Gift and Loyalty is a customer relationship management (CRM) application that allows properties to manage point-based loyalty card programs and stored value cards (SVC) (also known as gift cards). Gift and Loyalty tracks customer activities (such as frequency of visits, spending, and loyalty account balance) and reports the information through Simphony’s enterprise reporting module. Simphony then sends this information to Gift and Loyalty.
The following table lists common types of loyalty programs:
Table 47-1 Types of Loyalty Programs
| Loyalty Program | Description |
|---|---|
|
Points earned per transaction or per visit |
An award given for X number of visits. The award could be a discount, coupon for future visit, or stored value added to the loyalty account for later redemption. |
|
Points earned per dollar spent |
An award given for X dollars spent. The award could be a discount, coupon for future visit, or stored value added to the loyalty account for later redemption. |
|
Discount card |
Each time the workstation operator swipes a card, the check receives an automatic discount. Restaurants typically use discount cards to control employee meal discounts. |
|
Category club card |
The customer earns points when ordering a specific type of menu item (for example, burgers). |
A stored value program allows a guest to establish a prepaid account to use for purchases at a property. The prepaid payment vehicle is a stored value card with an associated monetary value. A gift card is an example of a stored value card containing a prepaid amount.