Configuring Marketing Cities

Use Marketing City codes to define where marketing cities are located in relation to your property.

Adding a Marketing City Code

  1. Select the Administration menu, select Booking, select Marketing Management, and then select Marketing Cities.

  2. Click New and complete the following fields:

    Note:

    In a multi-property operation, Marketing City codes are configured in the template and then copied to properties. This ensures consistent configuration across all properties.

    1. Property. Search for and select a property or confirm the property.

    2. Marketing City. Enter the name of the city in the surrounding area near the property.

    3. Description. Enter a description for the city.

    4. Region Code. Enter a marketing region. For more information, see Configuring Marketing Region.

    5. Distance. Enter the distance to the center of the marketing city from the property (for example, 1 mile, 5 miles, 10 miles, and so on).

    6. Driving Time. Enter the approximate length of time to travel to the marketing city by car or bus (for example, 10 minutes, 1 hour, 1/2 day).

    7. Distance Type. Enter the measurement type for the distance to the marketing city (for example, miles, kilometers, and so on).

    8. Direction. Enter the general direction of the marketing city in relation to the property (for example, North, South, East, or West).

  3. Click Save.

Editing a Marketing City Code

  1. Enter search criteria and click Search.

  2. In the search results, select the code and click the vertical ellipsis.

  3. Click Edit.

  4. Inactive. Select to mark this code inactive. Inactive codes are not available for selection from lists in OPERA Cloud. The code remains for historical and statistical purposes only.

  5. Update the configuration and click Save.

Deleting a Marketing City Code

  1. Enter search criteria and click Search.

  2. In the search results, select the code and click the vertical ellipsis.

  3. Click Delete and confirm the deletion.

Copying Marketing City Codes

When the OPP_MHOT Multi-property add-on license is active, you can copy Marketing City codes from the Template to the properties. After you copy codes to a property, you can edit the codes as necessary.

For more information, see Copying Configuration Codes to Multiple Properties

Parent topic: Marketing Management